SUSTAINABILITY.

From day one of CHOYCE, sustainability has been a top priority for the team. At CHOYCE we want to play an active role in making fashion more sustainable and contribute to a new understanding of clothing.
Our approach is to make CHOYCE a useful lifestyle tool that has a sustainable impact on our customers' fashion behavior.

With CHOYCE, we are pursuing a vision of a digitally-enabled fashion everyday, where CHOYCE leads to more sustainability from both users and fashion brands.
Our unique system of a wardrobe app will help its users to extend the life cycle of their clothes, reduce their carbon footprint and help them to shop smarter.